How flat is that?

"Flat Bulb designed by Korean designer Joonhuyn Kim, has a volume that is 1/3 smaller than ordinary bulbs. The flat shape takes care of the problem of rolling away, faced by ordinary bulbs (consequently preventing breakage). But what really makes this bulb special is that it reduces the cost of packing and transport and its unique shape allows it an easy storage. Wow!"
(via The Anonimiss Files)